Earlier today, a thought crossed my mind - quietly, briefly, but long enough to unsettle me. “Should I hold back from speaking up… because it might affect my business?”

I didn’t like that the thought showed up. And I didn’t ignore it.

The truth doesn’t always win. But repetition does. In leadership, life and society, what we repeat becomes what we believe. Psychologists refer to this as the illusory truth effect and it plays out in politics and in personal growth.